When was the last time you walked into a vape shop to purchase a new bottle of e-liquid? If it was recently, you probably remember very well that feeling of being a bit overwhelmed by all of the options. After all, with so many vape juice brands on the market today, each one is heavily competing for your attention.
And, how do vape juice brands try to grab your attention? With labels. Before we even get a chance to learn about the flavor that’s inside an e-liquid bottle, we’re looking at the visual appearance of the label. This means that a brand must make sure that their label pops visually, and that it provides you with all of the information that you need regarding what’s inside.
So, how does an e-liquid manufacturer design the perfect label? Let’s walk you through the key elements so that you can better understand why that little piece of paper can make or break a vape juice company.
First things first: aesthetics matter a great deal. After all, we’re visual creatures, which means that we make our first impressions based on what we see in front of us. If a vape juice label isn’t visually appealing, we’re likely going to disregard what’s inside before we even learn about the flavor that’s been created.
There are lots of elements to consider when coming up with the aesthetic elements of an e-juice label. For one thing, that company logo must be eye-catching and memorable. The more memorable, the more likely it is that a consumer will remember that brand and feel a sense of familiarity toward them.
Font and color scheme matter as well. Colors subconsciously trigger different emotions, which is why a company must choose their colors wisely. And, different fonts convey different feelings as well, believe it or not. For instance, bubble letters trigger feelings of nostalgia while other fonts can make us feel calm, sophisticated or even sexy.
Compliance with Regulations is Crucial
Perhaps the most important thing to keep in mind when designing a label is federal regulations regarding how products may be labeled. Vape juice labels must clearly state whether or not the product contains nicotine, according to federal law. And, the amount of nicotine must also be clearly visible.
Adequate Information is Helpful
Vape juice companies must find a way to neatly organize key information on their label. This includes the VG/PG ratio, nicotine content, flavor, brand name and, sometimes, the list of ingredients. Vapers are known for being particular about their e-liquids, and for good reason. Each variable has a large impact on the vaping experience that will be had. For instance, high VG e-liquids are associated with bigger clouds, so a customer is going to want to clearly see what the VG content is before they make a purchase. The more information, the better. However, it’s important that you don’t put so much information on a label that things look cluttered.
Why the Sauce LA Takes E-Juice Labels Seriously
At the Sauce LA, we take our label-making seriously. We know that our customers want key information in regards to what they’re going to be vaping. We also know that customers want a visually appealing bottle to look at when it’s time to refill their tanks.
On our labels, you’ll find our company’s name, the name of the flavor, the nicotine strength and the ratio of vegetable glycerin to propylene glycol. In other words, when you pick up a bottle of vape juice from the Sauce LA, you know exactly what kind of vape experience you’re going to be having.
And, we also go to great lengths to ensure that our labels look good. We want our customers to be able to recognize our brand’s products from a mile away.
Labeling Done Right
Now that you understand what goes into designing a label for an e-liquid, you’ll never look at that little strip of paper in the same way again. From the list of ingredients to the visual impact of the logo, every element matters tremendously. And, at the Sauce LA, we aim to create the most informative and visually stunning labels possible.